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Found our list of Social Media Analytics Tools helpful? We’re here to help you make the right choice and automate your business processes. Let’s discover some of the essential factors that you must consider to make a smarter decision!
Buyers Guide Content
Social media analytics software helps businesses in tracking their social media activities. It collects data from multiple social media channels such as Facebook, Instagram, Twitter, and more for analysis, which helps in making data-driven decisions and improving marketing strategies. It is mainly used by social media marketing and other digital marketing professionals for identifying engagement opportunities, understanding the target audience and demographics, and analyzing the effectiveness of a social media campaign.
The software can also do sentiment analysis and track the latest trends and interaction patterns as per customers' online activities and conversations. Moreover, data researchers and data scientists also use this software to collect information about regions, tendencies, and practices.
Here are four important reasons for using social media marketing analytics tools for your business.
Social media reporting software works by collecting and analyzing data from several social media channels and providing in-depth insights about the performance of both organic and paid social media campaigns. It uses statistical models and algorithms to provide comprehensive insights to the users. All the data you get keeps you on track to achieve your social media marketing goals.
It also helps you see how your social media efforts are contributing toward your overall business goals. The platform allows you to monitor the social media handles for your brand mentions, check related keywords and track the likes, shares, comments, mentions, and discussions about your products and services
Here are some noteworthy features of Social Media Analytics Software:
Let's look at some prominent reasons for using social media analytics tools for your organization:
Sentiment analysis, AI-powered platforms and other comprehensive features of social media reporting tools allow you to effectively handle community management with aplomb.
Software | Features | Best For |
---|---|---|
Social Status | nfluencer analytics, Social reports, Ad analytics | Social media analytics and reporting |
Iconosquare | Page performance, Post performance, Historical data | Tracking all social media metrics in one place |
Brand24 | Influence score, Sentiment analysis, Mentions feed | Get real-time mentions of your brand and evaluate the results of marketing campaign |
SocialInsider | Real-time insights, Downloadable reports, Google data studio integration | Getting a bird eye view of a brand’s social media performance across all platforms |
CloudSocial | Social media calendar management, Ad manager, Exhaustive dashboard | Monitoring and managing all social networks in one place |
Unmetric | AI Powered, Automated reporting, Competitive benchmarking | Comparing, analyzing and benchmarking of your social performance |
Quintly | Advanced analytics, Easy integration | Measuring cross-network KPIs & campaigns |
Sprout Social | Social data and analytics, Publishing and scheduling | Cross-channel social media analytics |
social Blade | Campaign analytics, Engagement tracking | Provides Instagram, YouTube, Twitter and Twitch statistics |
Viralyft | Page insights, Like rank score, Content portal page | For analysing and improving Facebook performance |
Results you want from your software
First, you should ask yourself the following questions. What do you want to accomplish with the help of social media reporting software? What goals do we need to fulfil? Do we want to increase engagement, brand awareness, and website traffic, generate leads or drive sales?
All these questions will give you a clear picture of your goals and the actual reason for buying software. It'll also help you in choosing the software that helps you in fulfilling your team's requirements.
All social media tools excel at certain things. And if you’re not sure what your goals are and what you want to accomplish, it may be a bit challenging to find the right tool for the job.
Social media listening and monitoring
Your social media tool should be able to track and analyse the buzz around your organization, brand, and competition. You must be able to listen in and look for the latest trends in the behaviours and moods of your audience. It should come with the ability to analyse hashtags, listen to your competitors, and track your influencers. Look for software that offers the feature to analyse data across various platforms and in various languages.
Main features of your software
The next step is to understand what features you need and which ones you don’t. Start with writing the top 20 most critical social media features you think might be required. Review your list and focus on the top 5 most essential features. This list will give you a clear idea of what to look for in social media software and it’ll also make it easier for you to compare different platforms.
Integration with other tools and applications
You should look check if you'll be able to integrate it with your current tools or applications and if there are any charges for integrating it with third-party software.
Dedicated social media marketing analytics
You'll never know if you're going in the right direction or not unless you measure your social media efforts. Therefore, you should consider choosing the software that shows statistics and trends for engagement, growth, follower count, and impressions. Content-specific analytics should be there to help you identify the most and least popular pieces of content.
It should also offer a publishing analytics feature to determine the best time to post your content so that you can get the best engagement or reach a larger audience. In addition, you should also be able to save or export the data for further analysis.
Author: Kalpana Arya
(Showing 1 - 12 of 12 products)
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Tubebuddy is a social media management software designed for video content creators who use YouTube. The software helps... Read More About TubeBuddy
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CloudSocial is a complete Social Media Analytics Tools designed to serve Startups, SMBs, SMEs and Agencies. This Social... Read More About CloudSocial
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By Social Blade
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Social Blade is a social media analytics tool that allows you to track statistics (followers, engagement & more) ac... Read More About Social Blade
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By vidIQ
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$8
vidIQ is a YouTube channel management tool designed to empower YouTube creators with the right knowledge and inspirati... Read More About vidIQ
Some of the most noteworthy social media analytics tools are SocialInsider, Brand24, Social Status, and Iconosquare.
The best social media analytics tools are Quintly, Sprout Social, Social Blade and Viralyft.
Agorapulse, ShortStack, Sprout Social, and Viralyft are some of the best social media analytics tools.
The best way to track social media analytics is by using social media marketing analytics tools.
By Awario
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Awario is an all-in-one Social Media Analytics Tools designed to serve Startups, SMBs, SMEs and Agencies. This Web-Based... Read More About Awario
By Later
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Later is one of the best social media schedulers for Facebook, Instagram, Pinterest, and Twitter. Along with social med... Read More About Later
By Digimune
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Digimune is an all-in-one Social Media Analytics Tools designed to serve Startups, SMBs, SMEs and Agencies. This Web-Bas... Read More About Digimune
By Unmetric
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Unmetricis a complete Social Media Management Tools designed to serve Startups, SMBs, SMEs and Agencies. This Social Med... Read More About Unmetric
By Quintly
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Quintlyis a complete Social Media Analytics Tools designed to serve Startups, SMBs, SMEs and Agencies. This Social Media... Read More About Quintly
Last Updated on : 21 Jun, 2023
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You can use free social media analytics tools like BoardReader, VIZIA and Socialbakers.