What is Sales CRM software?

Sales CRM (Customer Relationship Management) software is a business tool that helps organizations with lead generation, tracking, nurturing and conversion. It assists users with end-to-end sales management, renewals, gaining insights into customers' buying patterns habits and preferences, upselling, cross selling, etc.

It enables sales professionals to prospect, qualify, maintain, reach out, and convert prospective leads into customers through a single platform. Through the Sales CRM system, businesses can assign leads, track communication, maintain data, centralize sales operations, collaborate, analyze sales funnels, generate reports, create sales campaigns, etc.

Why use sales CRM?

Through the sales CRM, all members of the sales team can easily assign leads, collaborate with members, and store all the leads data in a centralized database. Users can easily manage prospects, get sales forecasts, store data, track activities, and much more with sales CRM.

In addition to that, it makes it easy to set and analyze sales goals and make it accessible to the entire team. When implemented properly, the best sales CRM can help businesses to boost revenue, generate more leads, improve customer relationships, and automate multiple tasks.

How does Sales CRM improve the sales process?

The sales CRM solution can help the sales team of an organization in improving their sales procedure in the following ways:

• Prospecting Leads: Organizations can prospect various leads on various parameters to find qualified leads.
• Qualifying Leads: Through communication with prospects, sales managers can qualify leads interested in availing their services.
• Schedule Meetings and Calls: It can schedule meetings and calls with prospects automatically based on preferences and availability.
• Communication: Enables sales representatives to communicate with leads through multi-channel communication from a single window.
• Categorize Deals: It automatically categorizes deals based on the lead’s input and sets priority level for every deal.
• Cross sell/ Upsell: Target the existing customers with upselling and cross selling products.
• Gaining Insights: Gain insights into different buying patterns, customers behavior, sales operations through analytical reports.
• Alerts, reminders and notifications: Easily send alerts, reminders, and notifications to customers regarding renewals, offers, discounts, latest schemes, etc.
• Closing the Deal: Managers can close the deal with customers, get all the documentation and payment done, and send invoices through the CRM.
• Retaining Existing Customers: Businesses can create sales campaigns and personalized communication to retain existing customers.

Key Features of Sales CRM Solution

Some key functionalities of sales CRM solution are:

• Sales Pipeline Management: Close more deals in short span by prioritizing, tracking, maintaining, and monitoring all deals through a centralized window.
• Lead Management: Generate, nurture, and convert qualified leads into potential customers throughout the entire sales process.
• Sales Forecasting: Predict your sales and profit opportunities, monitor the sales growth for the past few years.
• Customer’s Data: Sales reps can easily collect, store, compile and analyze customer’s data through a centralized database.
• Sales Activity Tracker: Enables you to keep track of all the activities of sales reps and leads starting from the emails, calls, texts, meetings, appointments, history, and much more.
• Workflow Automation: Automate repetitive tasks such as sending welcoming emails, updating leads status, sending invoices, finding qualifying leads, etc., to boost efficiency and lead conversion.
• Sales Analytics: Analyze various sales activities such as prospects website behavior, sales campaigns, sales trends, etc., to find bottlenecks, highest performing campaigns, buying patterns, and habit preferences.
• Email Integration: Schedule sales emails, forward emails, customize emails, automate email communication, and share email the most useful templates with the team through email integration.
• Automated Calculations: Easily perform calculations for sales commissions, expenses, discounts, taxes, etc., to compute all your sales data faster.
• Configure, Price, and Quote: Through CPQ, close all your deals faster by creating multiple documents, including invoices, onboarding documents, quotes, contracts, etc. It could help in providing the appropriate pricing for different products.

Benefits of Using Sales CRM

There are multiple benefits of using sales CRM software for organizations including:

• Automates Various Tasks: Users can easily automate various tasks to streamline workflow and improve working efficiency. Businesses can automate message scheduling, renewal reminders, personalized wishes emails, qualifying leads, update customers status, etc., through this software.
• Collaboration: All sales reps of the team can easily collaborate with each other to assign leads, work on sales campaigns, generate reports, etc., directly through this software.
• Report Generation: Software enables users to generate reports after analyzing different data types to gain insights into the sales campaigns and customers' behavior.
• Helps in Increasing Sales: Through the sales CRM (Customer Relationship Management), businesses can monitor and analyze all their sales activities such as email campaigns and customers meetings, etc. The data analytics helps them to find the most useful activities and campaigns that help to close more deals, therefore helping to boost sales.
• Easily Find Loopholes: The best CRM software automatically fills in all the data and generates various reports to identify loopholes in the entire sales funnel. With reports on sales funnel, users can identify the number of leads lost and converted. Through conversion reports, you can easily find conversion rates across the entire sales team.
• Enhances Communication: Easily communicate with prospects via phone calls, emails, or SMSs from a single system. The tool helps in automatically queuing customers calls for accelerating prospecting process and effective communication. Some CRM also have built-in IVR to automatically connect with leads and confirm the sales of their goods and services.

What are the Factors to Consider Before Buying the Best Sales CRM?

Consider the following factors to choose the right sales CRM software complimenting your budget and requirements:

• Usability: Sales CRM (Customer Relationship Management) software should be able to operate without any complexities. All its modules should be easy to navigate.
• Customization: Ensure that the sales CRM solution has customization capabilities. This will help in tailoring it as per your business requirements.
• Mobile Friendliness: The mobile friendly capability of sales CRM will make it easy for you to access and monitor data from anywhere and anytime.
• Security: CRM software for sales should be compliant with various security regulations to keep your company’s and client’s information confidential and secure.
• Scalability: The CRM (Customer Relationship Management) should be able to handle a larger number of client bases in the future to meet the growing demands of your organization.
• Integration: The sales CRM system with integration options will help in streamlining your overall sales operations.
• Pricing: Choose software that fits in with your budget and has all the necessary features to achieve business goals.