What are App Store Optimization Tools?

App Store Optimization Tools are primarily used by mobile application developers and marketing experts to optimize the visibility of their apps and increase their ranking on the Google Play store or App Store. These cutting-edge tools use keyword research, data analytics, and numerous optimization techniques to increase app downloads. They are also used for the optimization of app titles, icons, keywords, previews, screenshots, and more. The software provides data-backed recommendations for maintaining or increasing the app placement. Moreover, by using these tools, companies can analyze the app performance of their competitors to get a competitive edge in the domain.

Benefits of Using App Store Optimization (ASO) Tools?

ASO tools not only improve app rankings and downloads, but they are also tools for app store optimization. Several other prominent benefits of ASO tools are mentioned below:

• Improve your app ranking: Most people discover a new app by writing the keywords or searching on the app store. If your app has a good ranking, it'll be automatically found by the users and if it fulfills their needs, users will download it. Thus, optimization plays a critical role in making customers aware of your app's existence and the existence of your brand. Improving brand awareness helps you in getting new customers and making more revenue.
• Get keywords suggestion: A well-planned keyword strategy is important for getting to the top of the search results. Some ASO app search optimization tools come with keyword suggestions and research functionality that help developers in finding the relevant keywords for the application. They help in analyzing your competitor's keywords, and you can also take a look at the search volume of each keyword along with the difficulty score. It helps you in choosing keywords that have the highest probability of rank.
• Increased sustainability of the app: You need to be consistent with your marketing strategy for regular downloads of your app. However, with reliable ASO software, you can create a long-term plan to ensure the relevancy, popularity, and downloads of your app. Thanks to its unique functionalities and features like keyword impact, competitor benchmarking, optimization score, app analytics etc. your app will regularly pop up in the organic search result.
• Track important KPIs: When you use the ASO optimization tool, you can keep a tab on critical metrics like conversion rate, downloads and any variations in the keyword positions. The reporting feature lets you look at in-depth reports on conversion rates by country and app category on a monthly basis. In addition, some tools also come with a top chart ranking feature, which let you see all the games and apps that are trending on Apple's app store and Google's play store.
• Reduced user acquisition cost: By using app store optimization software, you can reduce your user acquisition cost. Once you start using this platform, you'll see a drastic increase in the number of organic downloads with minimal or sometimes even zero additional investment. Moreover, it's one of the best ways to top ways to ensure sustainable and consistent visibility of your app.
• Boosts your revenue: ASO tools help in improving your brand visibility, which results in more downloads of your app. The more installs you get, there is a very good chance that they'll purchase your products and services from the app (provided they have an excellent app experience). Using app store optimization software can also help you in maximizing the conversion rates and the total number of visitors who visited your application page to download it.

Types of ASO Tools

There is a wide range of ASO optimization tools available in the market, let's take a look at some most effective and popular ones:

• ASO tools for keyword optimization: These app store tools are used for keyword optimization purposes. App developers use them for finding the right keywords for their apps, checking search volume data, getting keyword suggestions, and doing competition analysis.
• ASO tools for analyzing user reviews: Another important aspect of application marketing is focusing on user reviews. Hence with these tools, you can analyze customer reviews and ratings to find out the problems they face while using the app.
• ASO software for A/B testing: App optimization tools with A/B testing facility allow the companies to do an A/B testing of the app landing page. It helps them in finding out the best application landing page that gives them the best conversions.
• App store intelligence suites: Some app store optimization software comes with a comprehensive set of options that help you in doing a wide range of ASO tasks like user review analysis, competition analysis, keyword optimization, and more.

Key Features of App Store Optimization Tools

Here are some noteworthy features of app store optimization software:

• Keyword Dataset: This feature helps you in tracking down the potential keywords from multiple sources that include app descriptions, competitor's keywords and numerous other keywords that will most likely bring more customers for downloads.
• Optimization score: Owing to this feature, you can check the app optimization score, plus you also get valuable improvement tips. It helps you in managing app localizations and check useful updates that boost the growth of your app.
• Ads Intelligence: With this feature, you'll get the info about ad impressions, optimize organic and paid user acquisitions, and it also helps you in focusing on the right keywords for more downloads & traffic.
• Performance index: The feature allows you to detect any faults in your mobile app and provides suggestions for quick fixing.
• Competitor monitoring: It is highly beneficial for monitoring your competitor's app in the context of install statistics, ranking, distribution, keywords and key changes.
• Market share Seasonality: The density maps and visual charts provide you with a plethora of information to analyze your app's growth every year and the worst days or months.

App Store Optimization Tools Trends

• Changes in Google and Apple's search algorithms: Google and Apple are working towards improving their search algorithms, which will provide relevant and fresh search results to users. Currently, algorithms evaluate an app's all-time downloads to decide its rank in the group of relevant keywords. This makes the ranking process tougher for newer apps. On the other hand, Apple is also focusing on using app indexing for IOS.
• LiveOps for app growth: LiveOps was running in Beta version until now, but Google is soon planning to launch this feature for all play store users. It enables app creators to showcase their major updates, offers and limited events across the plays store to stimulate sales and boost user engagement. This feature presents a unique opportunity for companies to attract new users and retain the existing ones with numerous value propositions.
• Personalized user experience: Nowadays, one of the most noteworthy app store optimization trends is the increase in demand for more immersive and personalized user experiences. As the AI and machine learning technology are on the rise, app developers can now easily analyze their user behavior and quickly adjust their app to enhance the user experience.

Considerations When Buying ASO Tools

App store optimization software is a must-have solution to take your business to the pinnacle of success. However, all ASO tools don't fulfill the desired purpose and finding the right one for your business is a daunting task. Below, we have mentioned some key points to keep in mind while buying ASO software.

• Set of features: The first thing you should look at is the set of unique features provided by the software. It should come with all the important attributes such as rank tracking, competitor analysis, keyword research, keyword recommendations and more for optimum efficiency.
• Simple User Interface: The next thing on your list should be a simple and clean user interface. You should have little or no trouble navigating through the tool and getting critical optimization insights for your app. Moreover, you should make sure that your software provides an intuitive and convenient way to use all its functions.
• Accurate results: The aso optimization tools must provide precise data about keyword search volume, app ranking, and many other metrics. You must also visit multiple websites to read user reviews and feedback to ensure the reliability of the platforms.
• Reports and analytics: Thanks to reporting and analytics feature, you get automated reports as per your preferences. Moreover, simple to understand charts, graphs and figures helps in understanding your optimization efforts.
• Customer support: Always choose a tool that provides wonderful customer support. You need to make sure that the vendor or manufacturer is offering timely resolution and can address all your issues and questions with perfection.
• Pricing: Lastly, pricing is one of the most important factors, especially when there is a limited budget. Thus, you should always look for affordable software, which comes with a demo or trial version so that you can test all its functionalities before making a buying decision.

5 best App Store Optimization Tools