11 Best AI Tools for Digital Marketing to Grow Business in 2023

Summary: AI tools for digital marketing can help marketers in creating marketing campaigns by analyzing customer behavior, buying patterns, etc. Find the other uses of AI in marketing in the article below!

Artificial intelligence is already being used in various sectors and digital marketing is no different. The coming of AI in marketing has made it easier for businesses to process and analyze the customer data that can help in improving marketing campaigns and customer satisfaction.

With AI-based sentiment analysis, you can identify positive and negative reviews about your products. Similarly, you can leverage business intelligence to stay updated on your competitor’s marketing activities. Therefore, with AI digital marketing tools, you can create marketing campaigns, build workflows, generate creative copies, and run email campaigns.

Moreover, by building chatbots with this software, you can also personalize messaging for your customers on different platforms. Let’s find out different tools that you can use to automate marketing procedures!

What are AI Tools in Digital Marketing?

AI tools in digital marketing are the platforms or software that utilize AI technologies to automate decision making. These decisions are based on the data which has been analyzed and processed along with the ongoing marketing trend. The main purpose is to create a marketing strategy that guesses out the customer’s next step.

Once the decisions are made, the same tools are used to create product launch, brand awareness campaigns, email marketing campaigns, or personalized content for users.

11 Best AI Tools for Digital Marketing in 2023

• Grammarly: Best for editing web and marketing content
• DeepL: Best for text translation
• Flick: Best for managing social media marketing
• Surfer SEO: Best for optimizing web content
• Brand24: Best for social media monitoring
• Chatfuel: Best for automated messaging
• Smartly.io: Best for managing ads campaigns
• PhotoRoom: Best for photo editing
• Influencity: Best for managing influencer marketing
• Reply.io: Best for automating sales emails
• Zapier: Best for creating automated workflows

AI digital marketing tools can help you save time by completing tasks with the power of AI. From creating and optimizing content, generating trending hashtags to creating images, leveraging these tools can help you in multiple ways.

Here are some of the best AI tools in digital marketing that you can use to boost digital marketing strategy.

1. Grammarly

Grammarly writing enhancement software lets you improve your content quality by identifying and rectifying grammatical and punctuation errors. You can use it to create error-free documents while also adjusting the sentence structure, words and phrases, tone, etc.

Best Features of Grammarly

• Identifies grammatical errors
• Highlights improvement areas to enhance your writing
• Offers a browser extension to make corrections while writing on different apps or sites
• Adjusts the text tone like formal and informal for your documents
• Manages permissions to use the software

How to Use Grammarly Product?

To use Grammarly, you can either use it via its chrome extension for different websites and applications. Else, you can start writing directly on the application and get suggestions to improve your text in real time.

Grammarly Pricing: Free plan available | Paid plan starts from INR 984/month

2. DeepL

DeepL is an AI based translator that lets you translate documents or text into almost 31 global languages. It uses machine learning to provide fast and accurate translation just like a human translator.

In addition to translation, you can use this tool to streamline communication within your organization by saving the company-specific terminologies in a separate library.

DeepL Best Features

• Translate unlimited text without any character limit
• Translate any file while keeping the original format intact
• It immediately deletes files after translation and saves for security
• Supports bulk document translation
• Creates a separate glossary to save words and terms of specific languages
• Offers integration with CAT tools to use machine translation technology for translation

How to Use DeepL?

• To translate documents while writing, you need to type text in the preferred language.
• Next, choose the DeepL icon in the text area for translation.
• After that, the text will be translated in the selected language, replacing the existing text.

Pricing of DeepL: The tool is available in specific countries like the USA. It offers a paid plan starting from INR 720.68/month for US audiences.

3. Flick

Flick is a social media marketing platform that provides several tools like post scheduler and hashtag finder to optimize your social media marketing campaigns. This platform is designed for marketers and creators to help them stay organized and productive on their social media handles.

You can use this AI digital marketing platform to generate hashtags, schedule and post content on different social media platforms, measure hashtags performance, and so on.

Flick Best Features

• Finds and analyzes trending hashtags
• Schedules content to be posted later
• Generates captions, thumbnails, scripts, etc., via AI
• Provides 20+ key metrics to analyze your marketing strategy via analytics
• Compares posts based on content, click rates, etc., to find the top performing posts
• Maintains a library of top performing hashtags in a centralized repository

How to Use Flick?

• Open the application, use its AI assistant to create posts, captions, etc.
• Schedule the posts for different social media platforms.
• Analyse time by time to measure and optimize your posts’ performance.

Pricing of Flick: No free plan available | Paid plan starts from INR 1,439.87/month

4. Surfer SEO

Surfer SEO content intelligence solution helps in creating content strategy, generating and optimizing content to increase traffic and revenue. It is designed for in-house teams and agencies who want to enhance their content marketing strategy and drive organic traffic via blog pages.

With this software, you can find content topics, identify keywords, generate content, optimize copies to rank higher in search engines.

Surfer SEO Best Features

• Searches relevant keywords for your content
• Provides sharable links to access content editor for outside writers
• Checks plagiarism in your content
• Provides real-time content feedback through content editor
• Offers a built-in outline builder to create unique headlines
• Authenticates your content after checking plagiarism

How to Use Surfer SEO?

To edit content via this content editor, choose the keywords you want to target in your article. Next, you need to select the SERP location. After that, you can start writing your content. With it, you can also customize the writing guidelines as per your SEO strategy.

Surfer SEO Pricing: No free plan available | Paid plan starts from INR 2,394.18/month

5. Brand24

Brand24 is a social media monitoring software that helps organizations in recognizing and analyzing online conversations related to their brands, products, and competitors. With it, you can identify trending hashtags, discover user insights, perform competitor analysis, share data insights with customers, and so on.

Brand24 Best Features

• Tracks brand mentions on social media, news forums, etc.
• Identifies trending hashtags for social media posts
• Performs sentiment analysis to recognize emotions behind online reviews
• Sorts brand mentions by date and popularity
• Measures and creates reports for your press coverage
• Measures your brand’s benchmark against competitors
• Monitors hashtag campaign effectiveness, such as the reach and engagement.

How to Use Brand24?

• Create a new project and mention activities you are performing like promotional activities and link your social media profiles.
• Check the competitor’s social media activities
• Click on Generate Reports to get insights
• Filter out reports to identify high performing keywords, influencer score, and details about a specific brand
• Use the insights generated via reports to improve your marketing campaigns

Pricing of Brand24: No free plan available | Paid plan starts from INR 5,695.71/month

6. Chatfuel

Chatfuel messaging platform is designed for e-commerce marketers to automate messages on various platforms like WhatsApp via chatbots. The bots can help you in answering customers’ questions, recommending them products, sending them abandoned cart reminders, etc.

Further, the software can also segment your audience based on their preferences and behavior to create personalized messages.

Chatfuel Best Features

• Activates drip campaigns via the automated triggered system to target specific audience segment
• Collects feedback from customers through shared surveys
• AI bot recommends products to customers based on their preference and purchase history
• Sends upsell and cross-sell messages for products via AI bot
• Tests and analyzes different message variations via A/B testing
• Analyzes various messaging metrics in real time to gain insights on customer engagement

How to Use Chatfuel?

• Log in to its dashboard using Facebook, WhatsApp, or Instagram account
• Connect the chosen social media page
• Build your chatbot by selecting elements like conversation scenario under “Flows” tab and Blocks (specific configured bot action action) for any triggered action.
• Next, group similar Blocks in a section.
• Lastly, activate the AI bot.

Pricing of Chatfuel: Free plan available | Paid plan starts from INR 1,237.74/ month

7. Smartly.io

Smartly.io is a digital advertising platform to create and run ads on various social media platforms like Facebook and Instagram. It can be used to launch various campaigns in bulk. Further, you can update campaigns via workflow automation.

You can use this software to get real-time data insights on ads to boost performance, control advertisement statuses, optimize a budget with AI, etc. Further, it will automatically stop underperforming ads, develop and test content variations.

Smartly.io Best Features

• Supports predictive algorithms for campaign bids and budget optimization
• Creates and repurposes the content across platforms to improve engagement
• Creates a centralized dashboard to view and analyze data from different platforms
• Offers third party integration to visualize data in real time
• Applies brand guidelines to create video and image templates
• Offers a single campaign creation console to launch campaigns across various platforms
• Helps in roping in more customers by creating personalized campaigns

How to Use Smartly.io?

• Select from pre-configured templates or create your own ad campaigns from its dashboard.
• Once the campaign is set up, use automated workflows to publish ads in real time.
• Use predictive algorithms for optimizing the bidding strategy of ads, their budgets, etc.

Pricing of Smartly.io: Pricing details are available on request on its official website

8. PhotoRoom

PhotoRoom photo editor lets you easily change and remove background from your pictures. It offers a library of various stickers that you can insert in your images to create stunning Instagram posts and stories.

With the power of AI, it also creates amazing backgrounds for your product descriptions to improve the product listings aesthetics.

Best Features of PhotoRoom

• Creates Instagram posts and stories to promote your brand
• Changes or replaces the picture background
• Adds various designs and destination backgrounds to photos
• Removes unwanted objects from images via magic retouch
• Generates pictures for product descriptions
• Customizes and exports the images in batch

How to Use PhotoRoom?

• Select a picture from the gallery
• The tool will automatically remove image background
• Next, you can add background via a background library
• After that, add stickers, text, etc., in images
• Once done, export these images to social media or save them in your gallery

PhotoRoom Pricing: It is a free photo editor

9. Influencity

Influencity is an influencer marketing platform that assists you in managing relationships with influencers. It is one of the most popular AI digital marketing tools that you can use to find, analyze, and recruit influencers.

Further, you can also maintain a record of influencer marketing campaigns in a centralized database with Influencity.

Best Features of Influencity

• Identifies topmost influencers based on demographics, fan following, industry, etc.
• Provides relevant statistics about influencers like audience reachability and engagement rate.
• Organizes and manages all the influencers-related details in a centralized database
• Optimizes the influencer marketing workflow by viewing campaign outreach, tracking tasks, managing campaigns permissions, etc.
• Analyzes each campaign by measuring its effectiveness as per various KPIs

How to Use Influencity?

To create campaign with Influencity:

• Open the software and select the option “create campaign”.
• Choose the workflow type. It will depend on the tasks involved in the campaign.
• Choose the social networks you will use, estimate the budget, mention campaign duration, goals, etc.
• Click on the “create campaign’ option to activate it and the campaign will be created.

Pricing of Influencity: No free plan available | Paid plan starts from INR 13,851.47/month

10. Reply.io

Reply.io provides an AI-based email assistant to generate human-like sales emails and follow-ups quickly using GPT-3 technology. It can be used to create new emails, polish existing emails, generate prospects lists, create multi-channel email sequencing, and perform A/B testing on emails.

This AI digital marketing platform helps in increasing open and reply to rates by generating engaging and audience-specific emails.

Best Features of Reply.io

• Provides Email Quality Check to check the email text
• Creates follow ups based on previous email threads
• Adds newly generated emails directly to email sequences
• Provides text quality scoring to check emails quality
• Creates email campaigns for different channels

How to Use Reply.io?

• Add the email address to send mails
• Add all contacts emails and validate them
• Generate email sequences via AI
• Click on any contact to show interactions
• Send automated emails and follow ups based on interactions with contacts
• Perform analyzes to find the top performing email sequences

Reply.io Pricing: Free plan available | Paid plan starts from INR 4,947.01/user/month

11. Zapier

Zapier automation tool helps in managing tasks of different applications by creating automated workflows from a single solution. For that, it integrates multiple business applications to manage their operations.

With Zapier, you can create and edit Zaps which are automated workflows, reuse them to perform multiple functions, save multiple Zaps histories, transfer data between various apps, etc.

Best Features of Zapier

• Creates customized workflows to perform different tasks with no-code builder
• Offers filters to help zaps or automated workflows complete actions if the trigger criteria is met.
• Duplicates and reorders steps in a specific workflow
• Receives information from any app or website via webhooks
• Integrates with almost 4000+ apps for automating their workflows
• Manages permissions to customize and edit workflows

How to Use Zapier?

• Connect Zapier with any business tool for which you want to create automated workflow.
• Create Zaps (workflow) by specifying the action to be performed when a particular action is triggered on the application.
• Click on the “Start Automation” option to activate the automated workflows on the selected business tool.

Zapier Pricing: Free plan available | Paid plan starts from INR 1,673.75/month

How to Use AI Tools in Marketing?

Using AI tools in marketing can help in performing many tasks easily and efficiently. For example, you can use AI to analyze your customer data that can help you in creating marketing campaigns for the target audience.

Similarly, digital marketing AI tools can help you in creating various content types like blogs, articles, captions, titles, headlines, and so on. Many marketers also use them to create chatbots that can be used to address customer queries on various messaging platforms like WhatsApp.

Where is AI Used in Digital Marketing?

• Message Personalization: AI analyzes previous customer interactions automatically to create personalized messages for specific message threads.
• Content Creation: AI uses natural language processing to learn patterns from data and generate both short and long form content.
• Product Recommendations: An AI tool understands and analyzes the customer’s purchase history to recommend products.
• Email Marketing Automation: AI tools study the customers’ data like behavior, buying patterns, purchase history, etc. After that, these solutions create customer email segments and send personalized messages to every customer.
• Image Generation: Users can enter a text prompt in an AI tool. The AI will understand the context via machine learning and generate accurate images.

Conclusion

With the coming of AI in digital marketing, organizations can now understand their customers better. The AI can process large amounts of different data sets to identify users buying patterns and behavior. With the right information in hand, marketers can easily build their marketing campaigns or personalize their content to compliment the customer’ requirements.

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